50 States – Florida with Conrad Garner

Conrad Garner – “Living in Florida for almost 4 years now has inspired and completely changed my life”

This week The Creative Chair is working on its tan in Tampa, Florida where we’re talking to illustrator/designer Conrad Garner.

Conrad seems to be the go-to guy for alcohol packaging, and his projects show a real talent for relaying the personality of a brand through his unique illustrative style. We find out more this, the 13th edition of our 50 States series.

You can see more from Conrad Garner on his website.

Conrad Garner Florida

Tell us a little bit more about yourself and what you do

I am an illustrator and designer currently living and working in Tampa, Florida. I specialise in illustration and package design. I do a lot of gig posters, beer, liquor, and wine label design, as well as some fashion and branding design.

Warfield Distillery

I love working all night and sleeping in. I enjoy short walks on the beach to the nearest cantina. I love BBQ. I hate when people drive slow in the left lane and I f*ckining love cats.

OOTWx-Streetwear.

How has your state influenced the work that you do?

I was born in Florida, raised in Idaho, and would visit Florida frequently on summer trips with my family. I loved it. I crave the sun and warm weather and any excuse to play outside.

Miller Lite

There is bit of nostalgia I add into my personal work and style. Maybe living in cold Idaho winters and daydreaming of Florida made me a bit nostalgic. Living in Florida for almost 4 years now has inspired and completely changed my life.

I have had some incredible opportunities and I am grateful to be able to work and collaborate with a lot of people in my community and around the world that are working hard in their industries. Being around a vibrant community not only inspires me creatively but also to work hard.

Coppertail Brewing Co

Of your own work, what is your favourite project and why?

That’s a tough one. I really enjoy what I do and feel very grateful I get to make a living out of it but the project I am most proud of has to be the Toronto Maple Leafs Centennial Season Ticket Package.

Maple Leafs Season Ticket

It was a tremendous honour to work on such an incredible project with a fantastic internal team. It was also a very massive project and I put so much work and hours into it in a relatively short amount of time so it was challenging creatively as well as physically.

Maple Leafs Season Ticket

It was well received and won a few awards and features. It just won a gold clio soI. I’m very excited about that.

Maple Leafs Season Ticket

And finally, if you died and got reincarnated as a song, what would that song be?

Refused – The Deadly Rhythm

It’s been a fight to get to where I am at in my career today and it reminds me to never settle, never give up despite the opposition, and it’s up to you to make it happen so go do it!

Florida Trivia

  • Became the 27th State on 3rd March 1820
  • The average highest temperature in the US is held by Key West, Florida
  • Has two different rivers by the same name

About The Creative Chair

The Creative Chair is an ever-growing collection of interviews with some of the world’s most brilliant creative people in the fields of design, illustration, animation, 3D & VR, photography and art.

These trailblazers have donated their time to share their knowledge with the creative community and help support the charities that The Creative Chair benefits.

The last question they are asked is always the same, and the full playlist can be found on Spotify and YouTube.

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